Euro Plant Finder is an independent buying-agent service for people buying used construction and agricultural machinery from the UK and Europe. We do not own machinery we need to sell, and we do not take seller commission. We work for the buyer.
Rob McNinch first set up Euro Plant Finder more than fifteen years ago — a dedicated buying agent for used construction and agricultural machinery from the UK and Europe. He ran it for several years, then spent over a decade in senior commercial and sales leadership in the road-transport and logistics world, moving plant and agricultural machinery across the UK, Europe and deep-sea routes. Now he's back running it — and widening the net.
The idea was always simple, and it hasn't changed. Overseas buyers were either overpaying through dealers with stock to move, or walking away from deals they should have done because the process felt too complicated. We know dealers and sellers across the market, but none of them pays us. We hold no stock and take no seller commission. Our commercial relationship is with you.
That matters because buying machinery from abroad has two halves, and most people only know one. There's finding the right machine and negotiating a fair price — and then there's the part that actually trips people up: getting it exported, documented, shipped, and through biosecurity to the other side of the world. Rob has spent his career around both.
The service is founder-led and buyer-side. Rob uses established supplier relationships and searches the wider market for each requirement, then coordinates the appropriate specialists needed to complete the transaction.
We work for you, not the seller.
Our fee and the transaction structure are clear.
The process flexes around what the individual machine and buyer actually need.
Rob stays responsible for keeping the buyer-side transaction moving.
“On the buyer’s side — never the seller’s.”
No inventory to clear. No seller commission. No financial reason to favour one seller.